Social media app TikTok has rolled out a new in-app meditation feature for all its users to ensure their mental wellbeing.
The company announced this in a press release on 15 May as part of its efforts towards expanding its mental health education fund and mental wellbeing features.
With the new feature, users will have access to in-app guided meditation exercises to help them improve their mental health.
Improving quality of life
Sleep is critical to the overall wellbeing of all, and can greatly improve the quality of life. According to research, mindful meditation can improve sleep quality in people of all ages.
In line with this, TikTok is also introducing Meditation in Sleep Hours to all users regardless of their age, which will be turned on by default for teens under age 18. This interrupts the use of the app past 10pm and instead offers a guided meditation exercise to help them sleep.
Adults however have the choice to turn on Sleep Hours at any time from the Screen Time settings page.
TikTok’s mental health initiative is supported by several organizations, including Active Minds whose Chief Marketing Officer Jessica Mayorga said:
“At Active Minds, we plan to leverage the TikTok ad credits to run a diverse mix of evergreen ads focused on mental health, including promoting the importance of mental health breaks and raising awareness for our core resources. We’re also excited to spotlight our programs and initiatives that empower young people to prioritize their well-being. This approach will allow us to engage and educate audiences on TikTok, while aligning with our mission to champion a new era of mental health.”
Making things right
TikTok was in the news for most of 2024, mostly for negative reasons including accusations of improper use of its platform for minors.
The company has however tried many times to do things the right way and be in the good books, particularly in the U.S.
This initiative may be one of the best towards achieving this, as it demonstrates that it is concerned about the wellbeing of its users and willing to give back to the community, with $2.3 million in ad credits donated to 31 mental health organizations in 22 countries around the world.
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