This Is How Much Bitcoin Saylor’s Strategy Holds After Its 13,627 BTC Acquisition

Michael Saylor said just two words, and then dropped another billion dollars into Bitcoin (BTC).

On January 11, Strategy executive chairman Michael Saylor posted a mysterious message on X, simply saying “Big Orange” alongside a chart of his company’s Bitcoin holdings over time. For longtime Bitcoin r, the phrase has become a familiar signal.

And once again, it delivered. Less than 24 hours later, Saylor confirmed that Strategy had executed another massive Bitcoin purchase, adding 13,627 BTC for approximately $1.25 billion at an average price of $91,519 per coin.

Strategy Now Holds 687,410 Bitcoin

With the latest acquisition, Strategy’s Bitcoin treasury has reached a new record of 687,410 BTC, acquired for $51.8 billion, with an average cost basis of $75,353 per Bitcoin.

That makes Strategy the largest corporate Bitcoin holder on Earth by a long shot, with a stack larger than most nation-states, public companies, and investment funds combined.

At current market prices, Strategy’s Bitcoin reserve is valued at more than $61 billion, cementing its position as the most aggressive institutional accumulator in the digital asset market.

“Big Orange” Was the Signal

Saylor’s now-famous “Big Orange” post appeared alongside a chart showing Strategy’s Bitcoin reserve value sitting at $61.25 billion. Over the years, Saylor has repeatedly shared cryptic messages right before disclosing new BTC purchases.

These posts have effectively become a signal for traders tracking Strategy’s accumulation cycle. And this time as well, the playbook unfolded remarkably precisely, including a cryptic teaser, a reserve chart, market speculation, and a billion-dollar Bitcoin buy.

And now, another massive addition to Strategy’s already enormous BTC was chest.

Strategy’s Bitcoin Errr… Strategy Keeps Accelerating

This latest purchase extends Strategy’s accumulation streak into early 2026 and pushes Bitcoin even deeper into the core of the company’s financial structure. As of mid-2025, Strategy was already 83% allocated to Bitcoin, funded partly through equity issuance and balance sheet restructuring.

Since then, the company has continued deploying capital into BTC at scale. Despite Bitcoin trading high, Strategy shows no sign of slowing down. With an average cost basis far below current market prices, the firm remains deeply in profit and continues treating Bitcoin as its primary long-term monetary reserve.

Bitcoin Price Today

At the moment, Bitcoin is trading at $92,218.26, up 1.82% on the day, down 1.32% across the week, and advancing 2.40% on its monthly chart, according to the most recent price information.

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