If you’ve paid attention to your apps this year, you might’ve noticed that some of them have mysteriously disappeared, either from your phone or from the Play Store, and you’re not alone – millions of Android apps are gone and there’s a good reason why.
Indeed, Google has had a major cleanup of almost half of all the apps from its Android marketplace, according to the information shared by app intelligence platform Appfigures, thus cutting 3.4 million apps worldwide to just 1.8 million, per a report by Android Authority on April 30.
This began with Google’s announcement in July 2024 on tightening the policies regarding app quality, banning broken apps and those that offered “limited functionality and content,” including static apps with no real functionalities, like those just displaying a PDF file, apps with only a single wallpaper, or those that didn’t seem to do anything at all, among others.
Why millions of Android apps have vanished
As the company said at the time on its Policy Announcement page, it was “updating the Spam and Minimum Functionality policy to ensure apps meet uplifted standards for the Play catalog and engage users through quality functionality and content user experiences,” giving app creators “at least 30 days from July 17, 2024, to update your app to comply with the policy changes.”
According to Google:
“Apps should provide a stable, responsive, and engaging user experience. Apps that crash, do not have the basic degree of adequate utility as mobile apps, lack engaging content, or exhibit other behavior that is not consistent with a functional and engaging user experience are not allowed on Google Play.”
Earlier this year, the company also highlighted its broader efforts made in 2024, including artificial intelligence (AI) tools for threat detection, stronger privacy protections, and enhanced developer tools, to protect its community and fight bad actors, so users around the world can trust the apps they download and developers can build successful businesses.
Describing its protections, Google explained that it begins by providing developers with cutting-edge tools and practices, as well as on-demand training resources to build safe and high-quality apps. Every app undergoes mandatory testing, and only those that pass can appear in the Play Store.
Furthermore, users can explore apps’ reviews, ratings, and the Data safety section in Google’s marketplace to inform themselves before downloading, and once installed, Google Play Protect helps shield their devices by continuously scanning for any malicious app behavior.
As a result, Google has blocked 2.36 million apps violating Play Store policies before they even managed to launch, as well as banned nearly 160,000 developer accounts that were trying to release harmful apps into the Android community.
Elsewhere, Google Play has made other useful changes to its ecosystem, including rolling out a new swipe-to-confirm feature instead of the previous one-tap buy button, in an effort to reduce the number of accidental app purchases and subscriptions to unwanted services.
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