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iOS users kick as Apple reveals plans to introduce ads in Maps

by Shedrach K.
February 17, 2025
in Business & Technology
A driver using Apple Maps in a car

iOS users have protested the decision to introduce ads to Apple Maps, allowing businesses to boost visibility by paying for it.

The users reacted to the news on 16 February, where it was stated that the company is considering this option, similar to Google maps, a plan the company first considered in 2022.

Apple Maps Might Start Showing Ads
byu/sizzsling inapple

Most of those who responded to the news said they would go back to the use of Android rather than pay for premium service and get ads.

An unwelcome decision

Apple has introduced many new things lately, ranging from upgrading Apple Intelligence to introducing Apple invites. However, the decision to bring ads to Apple Maps is unwelcome judging from the responses.

Although the news says that the advertising model will display paid ads instead of banner ads such as are seen on websites, the users still consider it unnecessary considering it is a paid service they are using.

One of them who commented said:

“If they show ads then Apple is no different than Android at a premium. If they show ads I’ll just switch my family to Android and save money lol. Like this is the most simple choice for me. I pay more for no ads.”

Granted, this will reward Apple shareholders as the ads will be spread across millions of iOS users. But what about the interest of the Apple users who paid to avoid ads?

While some blamed Tim Cook for the “increasing revenue and declining quality”, some said it isn’t his fault as he’s simply following Wall Street orders.

“Basically any tech company that goes public ends up having to always sustain profits and growth for shareholders to the detriment of customers.”

Apple’s declining quality

Apple has received much criticism recently indeed, as the services it offers seem to be declining in quality.

Just recently, its customers criticized the new Siri update, calling it ChatGPT and referring to Image Playground as an app for kids due to the poor quality of services.

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SUBSCRIBE to our YouTube channel ▶️
The iPhone revolutionized how we interact with technology – but the secret behind its magic? A nearly-cancelled invention called the multi-touch screen.
The Invention That Made iPhones Possible
The iPhone revolutionized how we interact with technology – but the secret behind its magic? A nearly-cancelled invention called the multi-touch screen.

In this video, we uncover the untold story of the tech that made the iPhone possible, including:
🧠 The early days of resistive touchscreens and why they failed to excite.
🎤 The groundbreaking TED Talk by Jeff Han that stunned the tech world.
🧪 Apple’s top-secret lab and its acquisition of FingerWorks technology.
⚔️ Internal battles at Apple – and how Steve Jobs made a high-stakes gamble.
🚀 The iconic iPhone 2007 launch that changed everything.
🌍 What happened to the inventors – and how multi-touch went mainstream.

Whether you're a tech history buff, UI/UX designer, or just curious about the hidden innovations behind your phone, this deep dive explores how vision, risk, and persistence brought a forgotten piece of tech to life.

💡 Curious about who really controls the internet? Check out this eye-opening video on the 7 physical keys that keep the web safe:
👉 https://youtu.be/6Harw2RiiEE

📌 Subscribe for more tech deep dives and behind-the-scenes innovation stories.
#iPhone #MultiTouch #SteveJobs #TechHistory #UserInterface #AppleTech #hiddentech 

Sources & links:
Jeff Han TED Talk (Feb 2006): https://www.ted.com/talks/jeff_han_the_radical_promise_of_the_multi_touch_interface
FingerWorks Wikipedia page (acquired by Apple early 2005): https://en.wikipedia.org/wiki/FingerWorks
Hidden Heroes on Project Purple & FingerWorks: https://hiddenheroes.netguru.com/hurst-han-kocienda
TED speaker profile & demo descriptions: https://www.ted.com/speakers/jeff_han
History Oasis summary of Apple’s FingerWorks acquisition: https://www.historyoasis.com/post/apples-acquisitions-mergers-over-the-years
Wired interview with Jeff Han: https://www.wired.com/2008/08/jeff-han-were-just-scratching-the-surface-of-multitouch/
Multi-touch historical context, Apple Wiki: https://apple.fandom.com/wiki/Multi-touch
Apple Insider on FingerWorks tech transition: https://appleinsider.com/articles/10/01/23/inside_the_multitouch_fingerworks_tech_in_apples_tablet
First-gen iPhone development history: https://en.wikipedia.org/wiki/IPhone_(1st_generation)
Timeline of touchscreen tech and multitouch demo descriptions: https://arstechnica.com/gadgets/2013/04/from-touch-displays-to-the-surface-a-brief-history-of-touchscreen-technology/
TED: https://www.youtube.com/watch?v=ac0E6deG4AU
Protectstar Inc.: https://www.youtube.com/watch?v=VQKMoT-6XSg&t=2945s
Secret Tech That Made iPhone Possible — And Almost Got Cancelled
Fulghor, Champion of Nightglow, is an absolute menace — easily one of the toughest bosses in Nightreign. Pulling off a true NO DAMAGE, completely SOLO run took quite some attempts and it finally happened.

This is the full fight — no commentary, just raw, uncut gameplay. I hope you enjoy watching it as much as I enjoyed learning it.

Also, if you're into behind-the-scenes game dev stuff, check out this amazing deep dive into Elden Ring’s creation:
► https://www.youtube.com/watch?v=8S7LGmM4iNQ

Thanks for being here. Let me know which boss you want to see next (or name a boss from any PS5 game).

#Nightreign #NoDamage #BossFight #PS5
Beating FULGHOR Under 3 MINUTES [NO DAMAGE +SOLO] Champion of Nightglow in Elden Ring NIGHTREIGN
Maris, Fathom of Night is a relentless Nightlord — and pulling off a true NO DAMAGE, completely SOLO run took some serious sweat. But finally… it happened.

This is the full fight — no commentary, just raw gameplay. I hope you enjoy watching it as much as I suffered learning it.

Also, check out this video that reveals some fascinating truths behind Elden Ring’s creation:
► https://www.youtube.com/watch?v=8S7LGmM4iNQ

Thanks for being here. Let me know which boss you’d like to see next (or name a boss from ANY PS5 game).

#EldenRing #Nightreign #NoDamage #BossFight
NO DAMAGE [SOLO]: Beating MARIS, FATHOM OF NIGHT in Elden Ring NIGHTREIGN
"This isn’t a car...
It’s a mechanical monster."

Over 5,000 horsepower.
Built to destroy speed limits.

They call it the Devel Sixteen —
But barely anyone talks about it.

No production car even comes close.
Not a Bugatti. Not a Koenigsegg.

Top speed? Claimed 560 km/h.
That’s faster than a fighter jet on the runway.

Sounds insane?
That’s because it is.
5,000 HP+ BEAST No One's Talking About #shorts
George R.R. Martin and Hidetaka Miyazaki created Elden Ring—a game of legendary scale—without ever meeting in person. This shocking behind-the-scenes fact shows just how powerful remote collaboration can be.

Hit subscribe for more insane facts from the world of gaming and development! 🎮🔥

#EldenRing #GamingFacts #FromSoftware #GeorgeRRMartin #Miyazaki #EldenRingLore #Shorts
Elden Ring Was Created Like THIS?! 🤯 #shorts
The Devel Sixteen is one of the most ambitious hypercar projects ever conceived — boasting an unprecedented 5,000 horsepower and top speeds that challenge the boundaries of what’s technically and physically possible.

In this video, we explore the story behind the Devel Sixteen, including:
🔧 The extreme engineering and design principles behind the vehicle.

📈 Performance claims and how they compare to existing hypercars.

🌍 The vision of the Dubai-based creators and their goals for the automotive industry.

💬 Industry skepticism — and why this car remains one of the most controversial builds to date.

Whether you're an automotive engineer, performance enthusiast, or simply curious about the future of ultra-high-performance vehicles, this video takes a measured look at a car that continues to spark global debate.

📌 Subscribe for more in-depth automotive analysis and features.

#DevelSixteen #Hypercar #AutomotiveEngineering #PerformanceCars #SupercarTech

Sources & links:
Devel Sixteen Overview - The Arsenale: https://thearsenale.com/products/devel-sixteen
Devel Motors: https://www.develmotors.com/
Devel Sixteen: https://www.youtube.com/@develsixteen3746

Supercar Blondie:
https://www.youtube.com/watch?v=n5GF7V7rEGU&t=701s
https://www.youtube.com/watch?v=d9yQTChJT8E&t=475s
337 SPEED: https://www.youtube.com/watch?v=OwipWt96MmU&t=92s  
Patrick3331: https://www.youtube.com/watch?v=3kv2w0teSOE
World Of Super Cars: https://www.youtube.com/watch?v=2UvU4vnwGnE
Steve Morris Engines: https://www.youtube.com/watch?v=HiEL_J_wYSg
TheRuggedRoost: https://www.youtube.com/shorts/4QZbrI5lCCw
Jalopy Jeff: https://www.youtube.com/watch?v=Frhcbu67ewk
garagecarseg: https://www.youtube.com/shorts/e6-9Gy1JoTE
videopower1: https://www.youtube.com/watch?v=QIc-9UuLSmg
zeroundersteer: https://www.youtube.com/watch?v=RmASgipBMFY
Global Data: https://www.youtube.com/watch?v=XyKGJm2OxjM
9EPlC: https://www.youtube.com/shorts/4QM_sLtaE2U
Devel Sixteen: The 5,000 HP Hypercar You Won't Believe Exists
How was Elden Ring really created? From Miyazaki’s vision to George R.R. Martin’s worldbuilding, discover the crazy story behind one of the greatest games ever made! 🎮🔥
#EldenRing #Gaming #Shorts
Elden Ring’s Crazy Origin Story #shorts
Before his death, J. Robert Oppenheimer, the man behind the atomic bomb, said something that still chills the world. His words were more than just regret—they were a warning. Discover the quote that echoed through history and changed how we view power, war, and science forever.

💬 What do you think about Oppenheimer’s final message?
👇 Comment below & don't forget to subscribe for more mind-blowing history facts!
Atomic Bomb Creator’s Final Words Will Haunt You #shorts
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