Dating app Tinder is testing a new AI feature that requires checking users’ camera roll to make match recommendations. The company says the move is to help the app make more relevant suggestions and reduce scroll time for users.
Key Takeaways:
- Tinder is experimenting with a new AI feature that requires scanning users’ camera roll to recommend dates for them.
- The company says it will reduce the number of irrelevant recommendations the app offers and the effort users need to scroll through options.
- Though it sounds intuitive, this could raise concerns on privacy, which could be a major turnoff for some users.
Match Group, Tinder’s parent company, revealed the new feature testing in its latest earnings report, saying it seeks to eliminate “swipe fatigue” by making fewer, more relevant suggestions.
Known as Chemistry, the feature is already live in New Zealand and Australia, and more countries will have it in coming months.
Making Matchmaking More Effective
With the new feature, Tinder will not only access users’ camera roll with their permission but will also ask them some tailored questions to bring them more relevant date recommendations.
The company stated:
“Using deep learning, Chemistry combats “swipe fatigue” by surfacing a few highly relevant profiles each day, driving more compatible matches and engaging conversations.”
Apparently, the app wants to make recommendations based on pictures that may reveal users’ interests, the kind of people they mingle with, or even recreation, but can such information really provide the desired results?
Privacy Concerns Could be a Major Turnoff
Although the idea of providing more tailored date recommendations sounds great, this entails an invasive search of users’ photos.
Privacy concerns may arise as a result, since not everyone trusts AI or is even comfortable using..
Chinese chatbot DeepSeek has allegedly violated users’ privacy even without the kind of permission Tinder seeks, meaning that such violations cannot be ruled out.
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