“Big Orange” Confirmed: Strategy Just Bought 13,627 Bitcoin

Michael Saylor just said two words, and Bitcoin (BTC) traders are already watching their screens. And it turns out, it wasn’t just a tease, but an announcement.

On January 11, Strategy executive chairman Michael Saylor posted a cryptic message on X, simply stating “Big Orange.” 

The phrase may look harmless, but in Saylor’s world, it carries serious weight. The post arrived alongside an update highlighting Strategy’s Bitcoin reserve, currently valued at $61.25 billion, instantly reigniting speculation that another major BTC purchase could be imminent.

Lo and behold, the very thing happened. In a follow-up disclosure on January 12, Saylor revealed that Strategy has added 13,627 BTC to its balance sheet in a $1.25 billion buy. Specifically:

Strategy Now Holds 687,410 Bitcoin Worth Over $61 Billion

With the latest purchase, Strategy’s Bitcoin treasury has reached a new milestone of 687,410 BTC held at a total acquisition cost of $51.8 billion, with an average cost basis of $75,353 per BTC.

This includes the latest buy, which amounted to 13,627 BTC, worth around $1.25 billion, with the latest entry price of $91,519 per BTC.

That makes Strategy the largest corporate holder of Bitcoin on Earth by an overwhelming margin. The firm’s Bitcoin position is now valued at more than $61 billion, reinforcing its status as the most aggressive institutional accumulator in the market.

“Big Orange” Was the Tell

Saylor’s original “Big Orange” post arrived alongside a chart showing Strategy’s Bitcoin reserve value sitting at $61.25 billion. For longtime observers, the pattern was familiar.

Historically, Saylor has often posted cryptic teasers shortly before announcing new Bitcoin buys. Those posts have efficiently become a signal for traders tracking Strategy’s accumulation cycle.

Once again, the playbook played out, with a cryptic teaser, a reserve chart, an update, market speculation, and an official BTC purchase disclosure, with the result of another billion-dollar Bitcoin buy.

Strategy’s Bitcoin Strategy Keeps Accelerating

This latest acquisition extends Strategy’s accumulation streak into early 2026 and pushes its Bitcoin exposure even deeper into the core of the company’s financial structure.

As of mid-2025, the firm was already 83% allocated to Bitcoin, funded partly through equity issuance and balance sheet restructuring. Since then, Strategy has continued deploying capital into BTC at scale.

With an average cost basis well below current market prices, the firm remains deeply in profit and shows no sign of slowing down.

Bitcoin Still Consolidating As Strategy Keeps Buying

Bitcoin remains locked in a consolidation range between a resistance at $90,500-$91,000 and support at $88,000-$88,500.

While short-term traders debate direction, Strategy is continuing to accumulate into strength, a strategy Saylor has consistently defended as long-term monetary positioning rather than market timing.

At the same time, rising geopolitical risk and shifting macro conditions are keeping volatility elevated across global markets. But for Strategy, the play remains unchanged.

The Bottom Line

All things considered, Michael Saylor’s “Big Orange” was a signal that is now confirmed: Strategy has deployed another $1.25 billion into Bitcoin, pushing its total holdings to 687,410 BTC and its total investment to nearly $52 billion.

While traders watch charts and debate cycles, the world’s most aggressive corporate Bitcoin buyer is still buying relentlessly, as it has done for years.

Currently, Bitcoin is trading at the price of $90,763.73, down 0.21% on the day, losing 2.76% across the week, and advancing 0.64% on its monthly chart, according to the most recent information.

Bitcoin Price Today

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