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Amazon Prime Video trials AI dubbing on licensed movies and series

Rokas Baltrusaitis 2025-03-05

Amazon Prime video is running a pilot for AI dubbing of movies and series that would not have been dubbed otherwise.

In a press release on 5 March, the company said this will make Prime Video’s vast streaming library accessible to even more customers without language barriers.

The pilot will start with AI dubbing in English and Latin American Spanish, and will be available initially on 12 licensed movies and series, including titles such as El Cid: La Leyenda, Mi Mamá Lora, and Long Lost.

Making entertainment better

Many times, movie lovers cannot enjoy interesting movies or series due to barrier of the original language in which such movies or shows were made.

Several classics fall into this category, leaving millions frustrated because they can’t understand the original language, but this is soon over.

With AI-aided dubbing, some of the most popular classics will soon be available in your language. Raf Soltanovich, VP of technology at Prime Video and Amazon MGM Studios said:

“At Prime Video, we believe in improving customers’ experience with practical and useful AI innovation. AI-aided dubbing is only available on titles that do not have dubbing support, and we are eager to explore a new way to make series and movies more accessible and enjoyable.”

In the pilot, localization professionals will collaborate with AI to ensure quality control, and Prime Video is set to provide more language options to its over 200 million customers worldwide to enjoy as many movies and series as possible, no matter where they live.

Amazon going big on AI

Amazon has been leaning hard into AI recently by incorporating the technology into many of its products and services.

The company just recently announced the release of Alexa+, its digital assistant that is powered by generative AI to offer more to users.

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Rokas Baltrusaitis Rokas is a technology news journalist, studying Creative Industries at VILNIUS TECH University. He specializes in insightful articles on the latest technology trends and their social impact.

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Rokas Baltrusaitis

Rokas is a technology news journalist, studying Creative Industries at VILNIUS TECH University. He specializes in insightful articles on the latest technology trends and their social impact.