While artificial intelligence (AI) has become a regular part of the business environment, home assistance, and everyday consumer experiences, not many would have expected AI tools to transform holiday shopping. However, a rising number of consumers are now embracing AI gift assistance to avoid the chaos and stress of Christmas gift shopping, and their share is surprisingly high.
According to data presented by Techgaged.com, seven out of ten U.S. consumers can imagine using AI tools when buying Christmas gifts, signaling a major shift in holiday retail behavior.
Practicality Wins Over Christmas Spirit
For many, AI-assisted Christmas shopping feels cold and impersonal. But the truth is, buying Christmas gifts has long been overshadowed by consumerism, chaos, and stress, all of which AI tools can easily solve.
Just as artificial intelligence cuts through the noise, saves time, and improves the user experience in business and daily life, AI-assisted Christmas shopping does the same. Is it cold and impersonal? Most likely. Is it practical? Absolutely, and it’s getting more popular every year. The latest Statista Consumer Insights survey proves this trend.
According to the survey conducted in late October and early November, seven out of ten Americans can imagine using AI tools as personal shopping assistants, to brainstorm Christmas gift ideas, or get the best deals, a surprisingly high share with significant differences across age groups and use cases.
For example, across all age groups, a whopping 72% of respondents found at least one use case for AI tools in Christmas shopping, while only 28% couldn’t imagine using them to buy holiday gifts.
Around 32% said they could imagine using AI to find gift ideas, the highest share among all use cases. Price comparison ranked second with a 29% share among respondents, while finding coupons and discounts, product recommendations, and product info followed with 25%, 22% and 20% shares, respectively.
However, the Statista survey also showed a significant generational split in willingness to use AI for Christmas shopping, with a striking 67% rejection rate among Baby Boomers, compared to 10%-12% among Generation Z and Millennials. Generation X fell somewhere in the middle, with roughly one-third of respondents unable to imagine using AI tools for Christmas shopping.
The survey also showed that consumers over 60 are most likely to use AI tools for price comparison, with 17% in this age group. Younger generations, including Gen Z and Millennials, are far more likely to use them for gift idea assistance, with 36% and 42% shares, respectively.
The Surging Use of AI Tools Among Americans Spills Over Into All Aspects of Life
The fact that seven out of ten Americans can imagine doing AI-assisted Christmas shopping is hardly surprising, considering how many people in the United States use AI tools daily. In just five years, the number of AI tool users has surged by nearly 170%, jumping from 48 million in 2020 to 129 million in 2025.
That means over one-third of all Americans now rely on AI tools for business and daily activities, including even Christmas shopping. Moreover, Americans now make up 37% of all AI tool users globally, meaning that every third person using apps like ChatGPT, Google Gemini, Canva, or Perplexity AI is an American.
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