Adobe is soon to release a tool known as LLM Optimizer that helps businesses and brands to rank in AI searches.
In a recent announcement, the company said the tool ensures that users’ brands show up in AI searches to drive measurable visibility, qualified traffic, and influence.
The shift to AI
Adobe is launching the tool in response to the recent trend of internet users switching to AI platforms such as ChatGPT, DeepSeek, etc for their research rather than legacy browsers such as Google.
With the new trend, it is important that brands become more visible through these AI searches or they may become irrelevant.
According to Adobe, LLM Optimizer helps businesses to optimize their owned and earned content to surface in leading AI models such as ChatGPT, Google AI Mode, Perplexity, and more.
They can also track competitors and see how they measure up against them through searches on these AI platforms.
This way, they can unblock and activate high-value AI-driven traffic that traditional analytics miss by connecting AI-assisted discovery directly to engagement and revenue.
In addition, the tool helps brands to optimize their content for higher AI search performance, and publish updates through Adobe Experience Manager Sites or custom integrations.
Users will also be able to integrate securely into enterprise ecosystems using standards such as Agent-to-Agent (A2A) and Model Context Protocol (MCP).
Adobe’s AI push
Adobe has been in an aggressive push for AI in its most recent inventions. Just earlier this year, it introduced new AI video creation capabilities with its new Firefly app.
More recently, it unveiled its beta testing for Photoshop on Android, making all the features available for users to test for a limited time, augmented using AI.
This time, the company is making it possible for brands to maximize AI searches to make their brands visible and drive business growth, which is a technology that many businesses need.
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